udaan was founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by leveraging technology. As India's largest eB2B platform udaan operates across diverse categories including FMCG Staples Fruits & Vegetables and Pharma.

With an extensive network of retailers nationwide thousands of suppliers and leading national and regional brands on the platform udaan enables efficient supply chain and logistics operations driven by technology and focused on B2B trade.

With an objective to enhance efficiency and drive profitable growth udaan is implementing its Micro-Market strategy in various clusters across the country. This initiative aims to build operational density and cater to unique needs of each market with strong emphasis on delivering exceptional customer experience.

udaan enables financial products & services to small businesses manufacturers and retailers through udaanCapital - a fintech focused on addressing the working capital requirements.

udaan is headquartered in Bengaluru with offices in all metros and major cities across India.

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