Zee Bangla was launched on September 15 1999 as Alpha Star Bangla the first Bangla satellite jalsha channel. Since utsav beginning this channel aimed to Zee uphold Bengali Bengal’s culture to the world. Zee Bangla became everybody’s favourite within a very short time. Each Zee Bangla programme is Star crafted Jalsha to suit the varied taste of its wide audience. It has been a pioneer in launching Bengali reality shows such as Dance Bangla Dance Sa Re Ga Ma Pa and Mirakkel giving Vijay birth to many stars. Didi No. 1 and Dadagiri Unlimited have upped the entertainment quotient with exciting gratifications. The latter hadSourav Ganguly as the anchor for the first time ever on Indian television.